Augmetrics™
An Optimization Automation Engine
Used to Improve Performance Results.
Build & Optimize
To automate performance optimization, marketers use Augmetrics™ to deliver recommended actions that increase revenue and focus budgets for optimal ROI.
The privacy-compliant contextual audiences built in Augmetrics™ let you say “no” to 3rd-party privacy liabilities and risk.
Data–Informed & Customer-Centric
Build your contextual audience segments based on customer wants and needs mined from your intent data.
Automated Recommended Actions
Makes your life easier by delivering customizable recommended actions to improve performance based on business and campaign goals.
1st-Party Data Expansion & Enrichment
When it comes to privacy-compliance, 1st-party data is the gold standard. Using its contextual audience builders, Augmetrics™ users can capture greatly expanded 1st-party data as we as enrich your current data store with personalized messaging.
Measure, Focus & Save
Budget Focus & Cost Saving for Increased ROI
Augmetrics™ optimization tools let you focus your budget through customized recommended actions by reallocating or outright saving poor performing spend. Top performing audiences should get most of your attention, with new marketing testing your next priority.
Monitoring & Full Team AIerts
Through its all channel monitoring, Augmetrics™ keeps your team alerted and in constant contact with measured performance vs. your customized optimization plan and budgets.
Measure by Business Goal & Audience Segment
Provides omni-channel audience reporting by business goal together with a full suite of built-in visualization analytics and recommendations.
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